Issue No. 36: Fitness Tech

• 5 min read
Issue No. 36: Fitness Tech

Happy Monday!

And Happy Fourth of July to our readers in the U.S. 🇺🇸🎆

Today we are covering a theme central to the lives of many Gen Zers: fitness tech.

Gen Z is one of the most health-conscious generations, and alongside areas like mental health and nutrition, fitness is a core part of our wellbeing:

  • We do it to engage with others
    ⇒   The number one motivation for Gen Z to exercise post-covid is its social element
  • We want it to be fun
    ⇒  90% of Gen Zers rate ‘fun’ as ‘important’ or ‘very important’ when buying fitness equipment
  • We love using tech to achieve our fitness goals
    ⇒   Millennials and Gen Z combined account for ~90% of total users of online or app-based workouts

Let's take a look at some of the amazing founders building in this space  👇

📢 Announcements

ZFoundr Talent Collective
We run a Talent Collective on Pallet: a curated group of talented individuals that are on the lookout for their next job opportunity.

You can create a custom profile, which is then directly shared with hiring teams at startups that apply for access to our collective.

Today, creating a profile will get your name in front of the hiring teams at startups backed by Sequoia, a16z, Founders Fund and other Tier I investors.

Create a profile here!
Gen Z Startup Database
Every week we add 5 Gen Z-founded companies to our database. As of today, we have 180 Gen Z startups!

🚨 We're giving all ZFoundr subscribers full access to this database – just shoot us an email or respond to this newsletter and we'll add you to it. [email protected] or [email protected] 🚨

Find it here: Gen Z Startup Database
Tell us about companies we should include: Startup Submission Form

Check out more opening on our job board!

📅  Gen Z Founded Startups of the Week

🏃‍♀️‌‌ Theme: Fitness Tech️‌‌

1️⃣  Gymble – marketplace for fitness services and amenities

  • 🖥 Website:
  • 🧰 Product: Gymble is a web and mobile app-based scheduling software for fitness businesses and athletic community organizers. The marketplace makes it easy for users to find and book fitness services (1 on 1 training, group fitness classes, performance recovery etc.) and fitness facilities (fields, studios, courts etc.).
  • 🤑 Funding: Pre-first round
  • 👥 Founders: ‌‌
    ⇒   Trey Phills | Linkedn | Twitter‌‌
    ⇒  Akim Mitchell | Linkedin | Twitter‌‌
    ⇒  Devon Oakley | Linkedin

2️⃣  Corecircle – a social fitness app to track workouts and connect with others

  • 🖥 Website:
  • 🧰 Product: Corecircle is a social fitness app that combines community, workout tracking tools and innovative education methods to improve people's fitness journeys. In the app, you can create workouts, connect with fitness enthusiasts and document your fitness journey in a fun and gamified way
  • 🤑 Funding: Pre-seed. Backed by Thiel Fellowship (2022)
  • 👥 Founder:
    ⇒   Nastassia Ponomarenko | Linkedn | Twitter‌‌

3️⃣  Boomroom – enabling better virtual fitness experiences

  • 🖥 Website:
  • 🧰 Product: Boomroom is an integrated platform that provides an improved virtual fitness experience and suite of business management tools for modern fitness and wellness entrepreneurs. The suite of back end management tools include a live streaming software, integrated CRM, class builder, business education resources, messaging + communication, and more.
  • 🤑 Funding: Pre-first round.
  • 👥 Founders:
    ‌‌⇒ Anna Shuford | Linkedin

4️⃣  Clubhealth – inclusive and personalized fitness + wellness perks for the future of work

  • 🖥 Website:
  • 🧰 Product: Clubhealth is a platform for businesses to identify and provide fitness and wellness perks for their hybrid workforce. Their remote-optimized health perks increase talent attraction, retention, and performance while reducing overall health benefits spend. Example perks include products and services at Fitbod, Calm, Therabody, and more.
  • 🤑 Funding: Pre-first round.
  • 👥 Founders: ‌‌
    ⇒ Joshua Lim | Linkedin | Twitter
    ⇒ Daniel Bolus | Linkedin | Twitter

5️⃣  Palou – health tracker and app to improve wellbeing and mindfulness

  • 🖥 Website:
  • 🧰 Product: Palou is building a health tracker that derives physical and mental insights from biometric data inputs. The Palou app works off the captured data and motivates healthy exercise and mental wellbeing through gamification and community features.
  • 🤑 Funding: Pre-first round.
  • 👥 Founders: ‌‌
    ⇒ Paulina Richter | Linkedin
    ⇒ Louisa Cronau | Linkedin

🧩  Additional Resources: Fitness Tech

If you're interested in learning more about how the fitness industry is being disrupted, check out:

📰  Gen Z News

📈 Recent Raises
*by companies with products targeting Gen Z

  • Cleo, a startup that helps Gen Z improve their financial planning, raised an $80 million Series C round. The round was led by Sofina, with participation from  EQT Ventures, Balderton, and LocalGlobe. More here.
  • Tomorrow Health, a home-based care company, raised a $60 million Series B led by Bond, with participation from a16z, Obvious Ventures, BoxGroup and Sound Ventures. Axios has more here.
  • Atomo Coffee, a sustainability-focused coffee startup, raised a $40 million Series A round from S2G Ventures, AgFunder, and Horizons Ventures. FoodDive has more here.
  • Collage Group, a startup that offers brands consumer data in areas such as race, ethnicity, generation, LGBTQ+, and identity and gender, raised $25 million. The round was led by Wavecrest Growth Partners. Technically has more here.
  • TaskHuman, a startup that connects consumers and companies with professional development coaches, raised a $20 million Series B. The round was  led by Madrona with Impact VC, RingCentral Ventures, Sure Ventures, USVP, Gaingels, PeopleTech Angels, Propel(x), and Zoom Ventures also participating. TechCrunch has more here.
  • Vibrant Planet, an operating system for forest restoration, raised $17 million in Seed funding. The round was  led by Ecosystem Integrity Fund, and the Jeremy and Hannelore Grantham Environmental Trust. TechCrunch has more here.
  • Mona, a platform for creators to build and sell virtual metaverse worlds as NFTs, raised $14.6 million. The round was led by Protocol Labs, Archetype and Collab+Currency. VentureBeat has more here.
  • Travertine, a carbon removal startup converting carbon dioxide into carbonate minerals, raised a $3 million Seed round from Grantham Environmental Trust and Clean Energy Ventures. Impact Alpha has more here.
  • Post Script Media, a climate-focused podcasting company, raised $2 million in Seed funding. Prelude Ventures invested in the round. More here.

💰 Market News

  • Klarna is reportedly raising new money at a valuation of around $6.5 billion. This would be a huge discount from their previous round in June 2021, where SoftBank and other investors had the company valued at $45.6 billion.
  • NATO announced their first VC fund. The new €1B ($1.04B) financial vehicle aims to support and develop early-stage tech startups, primarily in the deeptech and defense sectors.
  • Sequoia is reportedly raising $2.25 billion across two funds: one $1.5 billion growth fund and a $750 million fund focused on early-stage investments.

🌐 Web3 & Metaverse

  • Three Arrows Capital, the crypto hedge fund, was ordered to liquidate after creditors sued them for failure to repay debts.

👟 Fashion

  • Depop is bringing virtual thrifting to gaming with The Sims.
  • Image-generating AI programs like Dall-E Mini show how close the technology is to producing credible imitations of designer clothing. BOF has more here.

🤪 Fun Stuff

  • RadioShack is blowing up on Twitter because of their edgy tweets – this all comes following their recent pivot to being a crypto exchange.
  • Elon Musk surpassed 100 million followers on Twitter last week.

👋 Until Next Week

Thanks for reading this issue of ZFoundr!

If you ever have any thoughts or feedback, we'd love to hear it!
Shoot us an email at [email protected] or [email protected] to chat.

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← Issue No. 37: Gaming Tech
Issue No. 35: NFTs →

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